9/20/07                    Press Release

RCSC Board of Directors Approves New Golf Fee Structure

Golf Fees Effective October 1, 2007

At a special meeting on Monday, September 17, the Recreation Centers of Sun City Board of Directors voted to approve a new golf fee structure.  According to RCSC Board President Denny Nichols, “The Board and RCSC management realizes that these decisions are being made when many of our golfers are still away for their summer vacations, but any alterations to the golf fee structure need to be made now so the 2008 budgeting process can be completed.”  Nichols also cited the fact that historically the golf rates change on October 1 each year and that most renewals of the annual golf passes are done in October and November.

Under the new fee structure, effective October 1, 2007, daily trail fees and annual trail pass permits for golf carts will be eliminated.  The lost revenue from annual trail passes and trail fees will be made up through $2 increases in daily surcharge fees and daily cardholder green fees.  The Board also approved a 4 percent increase in all daily green fees and annual golf passes.  To help curtail future golf fee increases to Sun City residents, RCSC will also begin allowing limited outside play on its courses year-round.  “We have only two sources of golf income,” explained Director Norm Dickson, “from Sun City residents or golfers outside of Sun City.  If we can use even a small portion of the unutilized tee times (the highest monthly average double sheet utilization of available tee times is only 64 percent) to reduce the net operating golf deficit, it should moderate the fees we will have to charge Sun City residents to golf in the future.”

The Golf Ad Hoc Committee made up of volunteer Sun City residents met and worked throughout the summer to provide a proposal to the Board of Directors to eliminate the net operating golf deficit.  The committee investigated operating expenses in great detail, including personnel, equipment inventory and income sources.  The Golf Ad Hoc Committee’s proposal, which was presented along with the management proposal at the September 17 meeting, also included the elimination of annual trail pass permits and trail fees and allowing limited outside play on RCSC courses, but the fee increases were considerably higher than those proposed by management as the Ad Hoc Committee was attempting to reduce golf’s net operating deficit as quickly as possible.  “This decision is not an easy one,” Nichols said.  “The Board thanks both the Golf Ad Hoc Committee and RCSC management for their efforts in developing these proposals.”

RCSC General Manager Jan Ek, who presented both proposals at the September 17 meeting and served as chair in a non-voting advisory capacity on the Golf Ad Hoc Committee at the request of the Board, offered management’s alternative solution, which included lower fee increases and asked the Board to allow the RCSC golf division three years to eliminate its net operating deficit.  Ek noted that statistics show that significant increases such as those proposed by the Ad Hoc Committee have led to considerable decreases in the number of rounds of golf played, and therefore would not provide the desired result in increased income and reduced deficit.  Ek also explained that while operating expenses could be reduced instead of income increased, such required expense reduction would drastically reduce the condition of Sun City golf courses and therefore create long-term problems for Sun City as new golfers must be attracted to the community in order to keep its eight golf courses financially sound.  RCSC Director of Golf and Grounds Operations John Snyder reported that, according to the Golf Course Superintendent’s Association of America, the median Arizona 18-hole golf course maintenance costs (maintenance and payroll) were $1.18 million per year, while Sun City 18-hole courses averaged only $684,000 in 2006 in maintenance costs (maintenance and payroll)—$496,000 less than the average Arizona golf course. Ek noted that this should be evidence to even the non-experienced golf course operator that there is little room for improvement in expenses without serious repercussions.  “While I know we are not perfect and there are always some improvements that can be made, I believe that RCSC is operating its courses efficiently,” Ek said.  “And we maintain much less equipment than what is advised for courses like ours so I do not see any significant opportunity to reduce our operating costs or capital requirements for equipment.”  From 2002 through 2006 (a five-year period), RCSC invested over $7 million in the golf division in a combination of capital expenditures and net operating deficits, all of which came from income sources other than golf, noted Ek.  “Contrary to what many believe, golf is not paying for itself let alone contributing to any ‘general fund’ as has been erroneously understood,” she said.  “I realize that it is difficult for golfers to see the hundreds of thousands of dollars invested in wells for the golf courses versus the money spent on buildings which are much more visible.”

According to the proposal, year-round outside play will be allowed on a limited basis primarily at Riverview and South courses, as storage for RCSC’s rental golf carts is available at those locations.  Outside golfers would only be permitted to make tee times three days prior to the day of the desired tee time.  Since RCSC golfers may make tee time reservations five days prior, they will still receive priority.  Director of Golf Snyder also noted that the small number of golf carts owned by RCSC will limit the number of outside golfers.  “We are talking about approximately 20 outside golfers a day, approximately 5 tee times a day in the winter,” explained Snyder.  “We do not want to take anything away from Sun City residents; what we want to do is give something to them by allowing limited outside play when they are not golfing to help share the burden of the costs to operate these courses.”

Ek openly acknowledged the concern that the new fee structure would not benefit golfers who walk, but said that any special exceptions for walkers would be very difficult and cost-prohibitive to enforce.  She also noted that the golf industry as a whole has been eliminating special pricing for walkers and including trail fees as a part of their annual pass and green fee structure for many years now.  In fact, confirming telephone calls found that many local courses such as Sun City West, Sun City Grand, Arizona Traditions, Coyote Lakes, Palm Valley and several others do not offer discounts for golfers who walk. 

The elimination of the trail fee will create several different scenarios in this upcoming transition period for the 2007–2008 golf season.  These scenarios will be explained in detail in a separate press release and available on the website (www.sunaz.com) and in the RCSC newsletter SunViews.  Basically individuals who have annual trail pass permits will not pay the $2 increase in surcharge or daily green fee until the annual trail pass permit or annual golf permit expires, whichever comes first.  Should the annual golf pass expire first, the unused prorated portion of the annual trail pass permit will be applied towards the purchase of an annual golf pass at the new rate. 

Contact: Lindsay Frost, RCSC Communications Coordinator (623) 876-3060, ext. 3087; lfrost@sunaz.com.


Recreation Centers
 of Sun City, Inc.

10626 W. Thunderbird Blvd.
Sun City, AZ 85351
email
news@sunaz.com
 

Tel 623-561-4600
Fax 623-561-4601
 

site map